Case Stories
Client
Services
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Environmental education project on the integrated waste cycle.
The project includes classroom lessons and guided tours at a waste-to-energy plant..
Goal:
Explain the various stages of a correct waste management process and the role played by a waste-to-energy plant in this process.
Activity:
Development of contents, relations with schools and local associations, schedule management for guided tours and classroom lessons, overall coordination.
Tools:
Educational kit (mini guide, posters and stickers on waste, leaflet on a waste-to-energy facility, guidelines for classroom lessons).
Services
Client
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Management of participatory projects and media relations to support the “Ascoli 21” reclamation and urban renovation project based on the smart city concept.
It is one of the first projects in Italy shared by Institutions, citizens and Company to reclaim a large industrial site, managed by a private company. “Ascoli 21” also includes the construction of a technological, scientific and cultural hub (HUB21).
Goal:
Favour a participatory process to support the project as a development opportunity for the area.
Activity:
Institutional and media relations, local marketing, brand identity, organization of special events (contests, round tables, etc.), school project.
Tools:
Corporate identity, brochure, corporate video, web site, facebook page, infopoint, poster and advertising campaign, educational kit.
Services
Client
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Consensus building activities relating to a geophysical survey for hydrocarbons exploration in the Ionian Sea.
Non-invasive survey methods make it possible to acquire the necessary geological information to assess the presence of hydrocarbons and of their potential exploitation, without interfering with the environment.
Goal:
Open a dialogue with local entities and residents to explain what a geophysical survey is and what its purpose is within the national energy strategy.
Activity:
Local due diligence, national roadmap, communication plan, institutional relations, media relations, stakeholder engagement, local monitoring.
Tools:
Project presentation and position paper (to organizations, authorities and media), dedicated area in the corporate web site, public announcements of Environmental Impact Assessment, explanatory sheets.
Services
Client
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Strategic consulting to support the presentation of a research study performed on company management and middle management to analyze their perception, needs and expectations. Writing of a volume which includes survey data and articles written by experts, sociologists and other authoritative third parties.
Support for the organization of a round table to present the volume. Visual identity restyling and strategic communication consulting for the National Congress.
Goal:
Bring visual identity in line with the mission, focus on new key messages, communicate the Secretary’s new political programme.
Activity:
Logo restyling, volume’s graphic design and contents, ghostwriting, round table coordination, press office.
Tools:
Logo, visual communication format, research volume, Secretary’s report leaflet, National Congress set-up.
Services
Client
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Goal:
Favour a fair perception of ITW LKW’s project and identity as a responsible entity. Present the characteristics of the facilities and the potentials for the area; set the right conditions for a constructive dialogue with local stakeholders.
Activity:
Local due diligence, stakeholder engagement, media relations, coordination of the company’s participation in conferences, web site graphics and contents.
Tools:
Web site, YouTube channel, press kit, ADV graphics.
ITW LKW Geotermia Italia is working on an innovative project, which includes two medium enthalpy geothermal facilities.
Allea developed a strategic plan for ITW LKW Geotermia Italia aimed at involving institutions, media and stakeholders through an integrated communication plan.
Services
Client
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Tools:
Announcements in newspapers, web banners, leaflets, posters, postcards, set-up, gadgets.
Activity:
Organizational and operational support, planning, promotion, event identity, graphic design, advertising, suppliers management, toll free number.
Goal:
Foster consensus towards plants. Strengthen the Edison brand as a historic company in Italy, a company that has become part of the country’s history.
Edison held a number of events to celebrate its 130th anniversary.
Allea organized the Edison 130 years Road Show. Visits were held at facilities (power plants and dams) in Val Camonica, Valtellina and Friuli Venezia Giulia.
Guided tours, laboratories for children, shows and concerts were organized at various locations and at facilities.
Services
Client
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Tools:
House organ (paper version, browsable and e-book version, digital newsletter, annual report).
Activity:
Creation of the magazine, graphic layout, development of an editorial plan, contents, English translation, image search, layout, newsletter, e-mailing list management.
Goal:
Strengthen the client’s position as a leading consulting company, at international level, in the energy sector. Contextualize the company’s activity as part of an evolving international scenario.
Design of the quarterly house organ “EJ - Energy Journal” and of the Group Annual Report.
Projects include development of contents, creation of the magazine, graphic design, image search and layout.
Client
Services
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Tools:
Benchmark, papers, exhibit design, media relations.
Activity:
Promote the company with major national newspapers and magazines, preparation of non-technical papers and descriptions, participation in events, TV reports, organization of the event associated to the laying of the foundation stone.
Goal:
Support the dissemination of complex information and build consensus towards the production of bioethanol from non-edible plants.
Media relations, design and development of marketing communication tools, event associated to the laying of the foundation stone of the Crescentino facility.
Beta Renewables was set up by Biochemtex, a company of the Mossi and Ghisolfi Group; it built the first plant in Europe for the production of second-generation biofuel.
